International Marketing Plan Part 2 Assignment Example | Topics and Well Written Essays - 500 words

International Marketing Plan Part 2 - Assignment Example The number of skating companies in the last couple of years has increased and it is expected that there will be new entrants in future as well (Bennett and Blythe, 2002). The biggest competitors in the skating industry are Rollerblade, Roces, Solomon and K2. The market share of each company can be represented as follows as given in SGMA (2011) report: Rollerblade has been enjoying the largest market share in the industry for decades. As of 2005, its market share was 70% and now it has been reduced to 45%. The main reason in such a reduction in the share is the increase in the new entrants in the market. Still, the company enjoys the reputation of providing high quality skates and other accessories. The range of products provided by the company is huge and it is expected to increase more in near future. Likewise, the close competitors are Roces, Solomon and K2 as well and all these brands have been there in the market for quite long. Since the Skating International is targeting an entirely new segment so these competitors do not directly pose any threat to it but if these brands target the market that the company is targeting via its products, then it can lose its market share. Therefore, the company will need to create differentiating factors to maintain its competitive position in the market. The pricing strategy that will be followed by Skating International will be competitive pricing. The company will charge the prices in comparison with those charged by the competitors. One of the primary purposes of the pricing strategy is to encourage the customers to buy the goods on impulse, experiment with the product and make repeat purchases. Initially the company will charge the products as follows: In order to promote the brand initially, the customers will be given skate bags as well so that the skates will remain protected and they will be handled with utmost ease and care. The skate bags’ price will range in between $20-$40

APA RESEARCH PAPER Example | Topics and Well Written Essays - 1250 words

APA - Research Paper Example It is an independent risk factor for cardiovascular diseases and significantly increases the risk of morbidity and mortality. The last two decades have witnessed an increase in health care costs due to obesity and related issues among children and adolescents. Childhood obesity is a global phenomenon affecting all socio-economic groups, irrespective of age, sex or ethnicity. Aetiopathogenesis of childhood obesity is multi-factorial and includes genetic, neuroendocrine, metabolic, psychological, environmental and socio-cultural factors. Many co-morbid conditions like metabolic, cardiovascular, psychological, orthopaedic, neurological, hepatic, pulmonary and renal disorders are seen in association with childhood obesity. The treatment of overweight and obesity in children and adolescents requires a multidisciplinary, multi-phase approach, which includes dietary management, physical activity enhancement, restriction of sedentary behaviour, pharmacotherapy and bariatric surgery. A holist ic approach to tackle the childhood obesity epidemic needs a collection of activities including influencing policy makers and legislation, mobilizing communities, restructuring organizational practices, establishing coalitions and networks, empowering providers, imparting community education as well as enriching and reinforcing individual awareness and skills. The implications of this global phenomenon on future generations will be serious unless appropriate action is taken. Keywords: Adolescents, children, dietary management, obesity, overweight Go to: Introduction Worldwide, disease profiles are transforming at a rapid pace catching the attention of medical professionals and policy makers alike. This is particularly true in low and middle-income countries that form the major chunk of global population. The emerging epidemics of obesity, cardiovascular disease (CVD) and diabetes form the crux of this phenomenal change. Among these entities, obesity has become a colossal epidemic ca using serious public health concern and contributes to 2.6 million deaths worldwide every year1. Obesity is an independent risk factor for CVD. Obesity is associated with an increased risk of morbidity and mortality as well as reduced life expectancy. The last two decades of the previous century have witnessed dramatic increase in health care costs due to obesity and related issues among children and adolescents2. For children and adolescents, overweight and obesity are defined using age and sex specific normograms for body mass index (BMI). Children with BMI equal to or exceeding the age-gender-specific 95th percentile are defined obese. Those with BMI equal to or exceeding the 85th but are below 95th percentiles are defined overweight and are at risk for obesity related co-morbidities3. Go to: Epidemiology Childhood obesity affects both developed and developing countries of all socio-economic groups, irrespective of age, sex or ethnicity. It has been estimated that worldwide over 22 million children under the age of